For a generation of Bollywood fans, horror and Emraan Hashmi were closely related. And whether it was the grating atmosphere of Raaz movies, the dark intensity of Murder 2 or the supernatural thrills of Ek Thi Daayan, Hashmi became a familiar face in the genre. Now, the actor is about to re-enter it with Rooh, a high-concept musical horror film which will be released theatrically in 2027. And it is already generating a lot of buzz among fans, many of whom feel like it will be the return of the Emraan Hashmi formula - the haunting music, emotional storytelling, and supernatural suspense.

A New Horror Vision From Mayank Sharma and Vicked Films
Rooh will be directed by Mayank Sharma, the filmmaker who is best known for creating and developing the popular thriller series “Breathe.” Sharma has already made a reputation for mixing psychological tension with emotionally driven content in his own emotionally charged stories and is a perfect choice for a horror project. The film is supported by Vicked Films and will be released in Hindi, Tamil, and Telugu in India. Based on early announcements, the new-age horror film will make Rooh a combination of new-age horror and powerful emotional elements and music-based narrative, which has certainly set up well for Emraan Hashmi to become one of Bollywood’s most successful stars in the late 2000s and early 2010s.
The Horror Genre That Built Emraan Hashmi's Stardom
Before streaming became the new horror, Emraan Hashmi was one of the genre's biggest crowd-pullers. His breakthrough came with Murder (2004), which was a box office hit. A bankable leading actor in the genre, he has made great connections with thriller and horror fans with films like Raaz: The Mystery Continues, Raaz 3, Murder 2, and Ek Thi Daayan. A few of these films went down well at the box office. Raaz: The Mystery Continues became a commercial hit, while Murder 2 made around ₹51 crore and became a hit. Raaz 3 made around ₹74 crore and became one of the biggest horror successes of the era.
But just as important, those films were backed by memorable soundtracks. The songs from Murder, Aashiq Banaya Aapne, Jannat, Raaz 3, and Murder 2 became cultural phenomena and created the unique "Emraan Hashmi music album" brand which we still celebrate to this day. And community discussions have continued to highlight the close ties between Hashmi's movies and the top-selling music, so far.
Why ‘Rooh’ Could Be One of 2027’s Most Anticipated Films
What’s so great about Rooh is that it seems to have all the ingredients that audiences know and love about Emraan Hashmi at his prime. There’s horror, emotion, mystery, and music. A lot of horror and music. The announcement has already attracted nostalgic reactions online, and people are celebrating the actor's return to the genre that has defined him most through the years. After a few years of action, drama, and supporting roles in filmmaking, Hashmi will return to the audience that has welcomed him back from which he has been exposed with films such as Raaz, Murder, and Jannat.
Whether Rooh will become a blockbuster remains to be seen, but one thing is certain: Bollywood’s “horror king” is back in familiar territory. And if the film could reproduce even a fraction of the atmosphere, music, and emotional depth that made his earlier horror classics so popular, Rooh could become one of the most talked-about releases of 2027.