The teaser of Maddock Films' next project Eetha has had social media abuzz with Shraddha Kapoor’s transformation into Tamasha Queen Vithabai, a great Marathi folk theatre legend. The teaser, which is tied to the theatrical release of Cocktail 2, gives us a glimpse of Kapoor in a new, bolder avatar and that is a big deal— in a new form.
Kapoor’s performance of Vithabai is being hailed as one of her most daring scenes. On stage she is in command, in traditional attire, and you can watch her move as a woman who is fully in the moment— a strong folk art that is music and dance and storytelling and so on. The scenes show resilience and artistry and as such Vithabai is not just a performer but also a cultural figure as well.
Directed by Amar Kaushik, Eetha will be an emotionally moving story about Vithabai’s journey in Maharashtra’s rich cultural heritage. The teaser implies a film that strikes a balance of grandeur with authenticity where everyone is part of folk theatre in the movie and the personal sacrifice is part of the spotlight.
Industry observers have said Shraddha Kapoor’s performance could transform her career trajectory. Known for her versatility, Kapoor has previously enjoyed a career in romantic dramas and thrillers that she worked in but Eetha is her first full-on biographical story. She is so committed to embodying Vithabai’s spirit, from the subtlety of Tamasha’s performance to the emotional depth of her character, the teaser’s visual effects are so powerful.
Maddock Films’ commitment to storytelling is also shown through the teaser. Vithabai’s story is a cultural story and now it’s a story to bring younger people into an art form that has been around for decades in regional theatre. Cocktail 2 is a great way to put the teaser forward so people can have a conversation about it on social media and build up the anticipation for the film’s release.
Finally, the Eetha teaser gives Shraddha Kapoor the central role as the protagonist of a story that feels real and beautiful with a strong narrative, for it is a very cultural and cinematic genius piece of work. Her transformation into Tamasha Queen Vithabai has already got people’s attention, and Eetha would be among the most significant movies of 2026 as a film to watch in the industry. The film will be an Indian movie of the decade in a perfect combination of tradition, emotion and star power and so is likely to be the first to be a gamechanger.
